Minority Health Archive

MINORITY HEALTH: Latino/Hispanic diabetes media awareness campaign described

Health and, Medicine Week (2004) MINORITY HEALTH: Latino/Hispanic diabetes media awareness campaign described. Health & Medicine Week.

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Abstract

A Latino/Hispanic diabetes media awareness campaign is described in a recent issue of Family and Community Health. According to recent research from the United States, "The prevalence rates of diabetes in communities of color are higher than in Caucasian populations. Social marketing can be an effective approach to educating communities and encouraging visits to health care providers. This article describes Thunder and Lightning and Rain, a diabetes media awareness campaign implemented in a five-county area in central Washington State with a large Latino/Hispanic population.


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Item Type: Article
Additional Information: This article is available at the publisher’s Web site. Access to the full text is subject to the publisher’s access restrictions.
Uncontrolled Keywords: Latino, Hispanic, Minority Health, Diabetes, Media, Campaign, awareness, research, Caucasian, social marketing, Washington State, prevention, control
Subjects: Health > Public Health > Chronic Illness & Diseases > Diabetes
Practice > outreach
Practice > interventions
Research
Related URLs:
    Depositing User: Kismet Loftin-Bell
    Date Deposited: 17 Aug 2005
    Last Modified: 21 Jun 2011 12:27
    Link to this item (URI): http://health-equity.pitt.edu/id/eprint/125

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