Minority Health Archive

The Healthy African American Families' risk communications initiative: using community partnered participatory research to address preterm birth at the local level.

Jones, Loretta and Wright, Kynna and Wright, Aziza and Brown, Neysa Dillon and Broussard, Marsha and Hogan, Vijaya (2010) The Healthy African American Families' risk communications initiative: using community partnered participatory research to address preterm birth at the local level. Ethnicity & disease, 20 (1 Supp). S2-30. ISSN 1049-510X

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Abstract

Preterm birth is the leading cause of infant death for African Americans and is significantly associated with lifelong morbidity. Primary prevention efforts using medical strategies to reduce the rates of preterm birth have been unsuccessful. Using community partnered participatory processes, the Healthy African American Families project in Los Angeles developed a multilevel, risk communications strategy to promote awareness about preterm birth in the local community. Participants included community members, community-based organizations, local government, healthcare providers, and national-level advocates. The initiative focused on increasing social support for pregnant women, providing current information on preterm birth risks, and improving quality of health services. The initiative includes components addressing community education, mass media, provider education, and community advocacy. Products include 100 Intentional Acts of Kindness toward a Pregnant Woman, a doorknob brochure on signs and symptoms of preterm labor, and an education manual on preterm birth and other African American health issues. Cooperation, affiliation, and community self-help were key aspects of the planning process and the health promotion products. Additional community benefits included increased leadership and skills development. The process and products described here may be useful in other communities and for addressing other health outcomes in communities of color.


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Item Type: Article
Additional Information: This article is available at the publisher’s Web site. Access to the full text is subject to the publisher’s access restrictions. After clicking the link, scroll down the page to find the article.
Uncontrolled Keywords: Preterm birth, African Americans, infant death,
Subjects: Health > Prenatal & Pediatric Health
Practice
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Depositing User: Users 141 not found.
Date Deposited: 24 Jul 2011 17:08
Last Modified: 24 Jul 2011 17:09
Link to this item (URI): http://health-equity.pitt.edu/id/eprint/2825

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