Greenwald, Anthony G. and McGhee, Debbie E. and Schwartz, Jordan L. K. (1998) Measuring Individual Differences in Implicit Cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74 (6). pp. 1464-1480.
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An implicit association test (IAT) measures differential association of 2 target concepts with an attribute. The 2 concepts appear in a 2-choice task (e.g., flower vs. insect names), and the attribute in a 2nd task (e.g., pleasant vs. unpleasant words for an evaluation attribute). When instructions oblige highly associated categories (e.g., flower + pleasant) to share a response key, performance is faster than when less associated categories (e.g., insect + pleasant) share a key. This performance difference implicitly measures differential association of the 2 concepts with the attribute. In 3 experiments, the IAT was sensitive to (a) near-universal evaluative differences (e.g., flower vs. insect), (b) expected individual differences in evaluative associations (Japanese + pleasant vs. Korean + pleasant for Japanese vs. Korean subjects), and (c) consciously disavowed evaluative differences (Black + pleasant vs. White + pleasant for self-described unprejudiced White subjects).
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|Item Type: ||Article|
|Additional Information: ||This article is available at the publisher’s Web site. Access to the full text is subject to the publisher’s access restrictions.|
|Uncontrolled Keywords: ||implicit association test (IAT), differential association, associated categories, Implicit attitudes, automatic evaluation, cognitive priming procedures|
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|Depositing User: ||Users 141 not found.|
|Date Deposited: ||03 Apr 2011|
|Last Modified: ||16 Jul 2011 23:43|
|Link to this item (URI): ||http://health-equity.pitt.edu/id/eprint/764|
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